Sure the iPhone makes Apple a ton of money; it even revolutionized the way we use or phones today, even if those phones are made by other companies. Yet, it can't beat out Android in the market share game until they reevaluate their market strategy. This can be summed up into just 1 word. Features.
How did Apple differentiate itself from Microsoft and gain market share against the monster that is Microsoft? It put in every innovative feature that it could think of. How did Apple revolutionize the Music Industry and acquire 90% of the PMP market share? It made the iTunes Music Store and packed it with millions upon millions of digital content (yes that is a feature, it created many different types of i Pods for each user (not even Zune can say that anymore), and made it the most polished device ever. Well until the iPhone. However the difference here is Apple is getting lazy. Other companies like Google and Microsoft know that this is the future of computing and they are investing millions even billions into their operating systems. Putting in feature after feature. Yet now iTunes seems to pale in comparison to the unlimited streaming of the Zune Marketplace. The closed App Store, seems to lack the innovative apps of the Android Market Place. Now that Apple only sells two models of it's phone compared to the hundreds of Android devices. The number even pales compared to Microsoft's newly release Windows Phone 7 devices (ironically it released 8 at once instead of 7).
What is Apple to do? Focus on adding more features to iPhones, and Apple can name any number it wants for its market share.
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